SUSTAINABLE PRACTICES
The Pirarucu is a fish native to the Amazon and is widely used in cuisine.
The skins are a byproduct of the fishing industry, provenient from regulated farms or riverside fishing, in a sustainable practice controlled by government agencies and NGOs dedicated to preserving the species.
The sustainable fishing of Pirarucu is only authorized on “off season”, from August to November, being forbidden during breeding season in order to preserve the species. The riverside communities are also allowed a limited fishing quota, which is carried out with correct and also authorized equipment and techniques. In average, 90% of the fish caught is processed by food industry, which then sends the fish skin to the tanneries for processing and care, instead of discard them.
The Pirarucu leather is then tanned in an organic process, free of heavy metals, which allows more vivid colors, increased durability, and softness. The reuse of this leather adds value and meaning to something that would have been discarded ( for many years, even discarded in the nature).
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In addiction to be beneficial to the environment, the use of Pirarucu leather also contributes to increase the income of Amazon communities that depend on fishing.
